Marketing *
Social Media *
Brand Strategy *
Digital *
Graphic Design *
Marketing * Social Media * Brand Strategy * Digital * Graphic Design *
Mastering Your Marketing, From Strategy to Success.
Who am I?
I'm a data-driven, strategy-focused professional with over 15 years of expertise across administrative, digital marketing, and hospitality sectors. My work is built on a foundation of integrity, trust, and coordinated chaos. I've honed my skills in diverse, high-stakes environments, from the bustling corporate and nightlife scenes of Las Vegas (including casinos, resorts, and family-owned businesses that grew into franchises) to navigating the complexities of product placement in grocery chains and working with and along-side sports teams. I thrive on tackling challenging tasks and negotiations, consistently delivering results in a timely manner.
I specialize in infusing creativity into every aspect of the guest experience, leveraging this talent to craft marketing and sales efforts and events - that are not only successful but also truly captivating and memorable. My approach combines innovative administrative, marketing, and sales techniques to connect with clients and management in fresh, exciting ways. I'm adept at anticipating roadblocks and performing under pressure, with a proven ability to organize for maximum efficiency. My strengths lie in time management, coordination, and interpersonal skills.
Beyond the Business
Originally from the vibrant energy of Las Vegas, I now enjoy the charming life in Troy, Ohio, with my amazing husband, two awesome boys, and two furry pups. One of my favorite things is jumping into new adventures and embracing fresh experiences – I'm always up for learning something new. When I'm not busy with family, you can find me diving deep into research, online window shopping (it's totally a sport!), hitting the gym, or creating unforgettable memories with loved ones. I'm a passionate foodie and experience-seeker, always exploring new tastes and the local arts scene (and yes, Netflix and chill is definitely in the rotation too!).
And for a fun fact: I'm a 3rd-degree black belt in Taekwondo with several world, national, and state titles. I also enjoy sewing and, I like to think, cooking up a storm. Basically, I'm your quintessential jack-of-all-trades who loves trying everything!
Hola! I’m Liliana “Lily”
MY SPECIALTIES
Social Media Managment
Social media management is more than just posting! It's the strategic planning, creation, and publishing of engaging content across your social media platforms. I can handle everything from developing a tailored content calendar and crafting compelling posts, to interacting with your audience, tracking your results, and also running targeted paid ad campaigns. Essentially, i help you build your brand, connect with customers, and achieve your business goals through effective social media presence.
Website Development / SEO
I also offer website development services, including design and building, depending on your hosting platform. Furthermore, I incorporate SEO best practices into every project to improve your online visibility. I develop and execute data-driven strategies to increase brand visibility, drive traffic to your website, generate leads, and ultimately boost your sales.
Content Creation
Content creation fuels your social media presence. I specialize in User-Generated Content (UGC), leveraging the power of authentic customer content to build trust and engagement. I also create traditional content as needed. My focus is crafting compelling, primarily UGC-driven content that resonates with your audience and achieves your marketing goals.
Graphic Design
I also offer graphic design services to support your visual branding. I specialize in creating clean and effective designs for digital use and smaller-scale print projects, such as menus, business cards, envelopes, and other marketing collateral. This ensures a consistent and professional look across all your platforms, both online and offline.
Rebranding / Creative Direction
Ready for a fresh start? I offer rebranding and creative direction services to help you revitalize your brand. Whether you're looking to refresh your existing image or build a new brand from the ground up, I can guide the process. From defining your brand identity and target audience to developing a cohesive visual language and messaging, I'll provide the creative direction needed to elevate your brand and connect with your customers on a deeper level.
Event Planning
Planning a successful event, whether it's an intimate gathering or a large-scale production, requires meticulous attention to detail and a seamless execution. From concept development and budget management to vendor coordination, logistics, and on-site management, I specialize in creating memorable and impactful experiences. Let's work together to transform your vision into a perfectly executed event that achieves your goals and leaves a lasting impression.
Digital Marketing
Digital marketing encompasses all your online marketing efforts. I help you connect with your target audience through a variety of channels, including social media management, email marketing, SMS campaigns, google , yelp , 3PD and targeted advertising. I develop and execute data-driven strategies to increase brand visibility, drive traffic to your website, generate leads, and ultimately boost your sales. From strategy to implementation and analysis, I handle every aspect of your digital marketing to maximize your ROI. (this also include Loyalty Program rewards implementation)
Consultation
Looking to supercharge your marketing efforts and build a powerhouse team? I offer expert marketing consultation, helping businesses develop winning strategies and then identifying, recruiting, and training the right talent to execute them flawlessly. Let's build your marketing dream team together!
CLIENTS / EXPERIENCE
LET’S GET STARTED…
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This is a chance for us to connect over coffee, lunch, or a quick video/phone call. My primary aim is to dive deep into your business objectives, target audience, and current marketing challenges. This collaborative conversation forms the foundation for defining clear, measurable goals for your upcoming marketing efforts.
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After a thorough diagnostic of your current marketing landscape. This diagnostic is completely FREE, regardless of whether we move forward together.
During this phase, I will present a detailed proposal outlining the recommended strategies and implementation. This allows us to have an open discussion about how the plan aligns with your objectives and any necessary adjustments to ensure it delivers the best possible return on investment.
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Based on our assessment, we develop a tailored marketing strategy. This comprehensive plan outlines the most effective channels, key messaging, content creation approach, and a timeline for achieving your defined goals.
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With a finalized strategy and budget in place, we execute the plan, closely monitoring performance and analyzing data to track progress. This iterative process allows us to optimize campaigns in real-time, ensuring maximum impact and return on investment.
