La Fiesta, a beloved family and minority-owned business, has blossomed into the vibrant and exciting Viva La Fiesta! Spearheading this transformation, I designed the new brand identity, and implemented a comprehensive marketing strategy encompassing social media, digital marketing, website design, and a successful loyalty program. These efforts have not only elevated the brand but also fueled expansion, culminating in the opening of their second location with even more on the horizon!

Let’s give them something to Taco ‘Bout

—Viva La Fiesta

REBRANDING

My expertise includes end-to-end brand development, from conceptualization and rebranding to the creation of detailed brand guidelines. I also specialize in digital infrastructure, having successfully executed website redesigns, domain acquisitions, SEO/SEM optimization, and corporate email system implementation.

CONTENT CREATION

VIDEO CONTENT

Here are a few examples of my work in social media content creation and management across various platforms, including Facebook, Instagram, and TikTok. My contributions span content capture, directional guidance, and editing, all while actively managing our social media channels to ensure engaging and effective communication.

Check out their content and social media channels all managed and created by me: CLICK LINKS

Instagram: @Vivalafiesta_oh
Tik Tok: @Vivalafiesta_oh
Troy Facebook: https://www.facebook.com/VivaLaFiestaTroy/
Springfield Facebook: https://www.facebook.com/VivaLaFiestaSpringfield/

EMAIL MARKETING AND LOYALTY

I spearheaded the development and implementation of a comprehensive email marketing strategy and loyalty program from the ground up. This included designing engaging email templates, building targeted distribution lists using strategic tagging, and crafting an overall strategy focused on boosting online sales. My work focused on expanding reach, nurturing customer relationships, and rewarding loyal clients, ultimately driving revenue growth and strengthening customer engagement.

Averaging 30 new email sign ups and 20% in additional revenue in email marketing. Based by month.

Our loyalty program has been a significant success, generating an average of 40 new sign-ups and a 26% increase in additional revenue, while also boosting repeat customers by 7%. Based by month.

GRAPHIC DESIGNS

Merch Designs

I can fully manage your merchandise design process, ensuring your brand identity is accurately translated into high-quality products. I'm adept at creating designs from scratch, selecting the right materials and merch items, and preparing all graphic elements for optimal printing.