Mothershipcoffee.com
I spearheaded a multi-faceted project with Mothership Coffee, focusing on enhancing their brand presence and driving sales through a comprehensive suite of marketing and strategic initiatives. My work encompassed content creation, graphic design, and digital marketing, including robust campaigns. I developed and implemented their e-commerce and wholesale strategies, significantly impacting online and B2B growth.
A key aspect of Mothership Coffee involved direct-to-consumer engagement through email/SMS marketing and social media management. I also cultivated strong relationships through affiliated influencer marketing and direct influencer management, expanding their reach and brand advocacy. Furthermore, I served as an events sales specialist and devised a targeted loyalty marketing strategy to foster long-term customer relationships.
CONTENT CREATION
Social Media is 100% managed and created by or directed by me, here are some examples.
Check out their official Instagram page to see more content! @mothershipcoffee.com
Mothers Day Campaign 2025
REACH: 52.8 k
IMPRESSIONS: 38.1k
LIKES: 10k
I've actively cultivated strategic partnerships within the industry, prioritizing authentic collaborations and organic reach. For a recent social media push focused on user-generated content (UGC), I engaged a network of 13 local influencers. This approach allowed us to leverage genuine enthusiasm for our brand and maximize marketing efficiency. I constantly network to gain deeper insights into industry trends and foster valuable connections.
INFLUENCER MARKETING
RESULTS
IN CAFE SALES: 1690.12%
SOCIAL FOLLOWERS GAINED: 800+ (2 week period)
Social Shares: 4,0194
Email Marketing Signups: 250 +
Press Mentions: 28
Unique Linking Domains: 1092
Month organic website visitors: 12k +
Loyalty Signups: 104
National Retail Expansion
Drove comprehensive marketing efforts, including PR, social media, digital strategy, influencer marketing, and targeted advertising, to support Mothership Coffee's launch into over 200+ Walmart locations nationwide. These initiatives significantly boosted out-of-state awareness, resulting in a 194.6% increase in online Coffee Roast sales, 89% increase of new coffee subscriptions and a 249% rise in organic website clicks month-over-month.